In response, Kennell and team set out to build a comprehensive competitive database in Airtable. Although Yext’s comprehensive product suite and proprietary integrations with sites like Google and Apple clearly differentiate its solution from other competitors, more and more companies are starting to recognize the value of maintaining a consistent brand across platforms and locations and are attempting to enter the lucrative market. Airtable for competitive analysisĪ key piece of the growth puzzle is keeping an eye on any upstart competitors coming for a slice of the market. The need for a way to flexibly model the rapidly changing processes and organization of the growing company led Kennell to Airtable. Jonathan Kennell, Vice President of Product Management at Yext “You can’t just set your systems up once and assume they’ll still work years - or even months - later.” You can’t just set your systems up once and assume they’ll still work years - or even months - later. “The philosophy of your business and how you actually model that in processes and technology is always changing,” said Kennell. How do you get an edge in content marketing? He’s constantly thinking about what tools it takes to grow a business - whether they’re just getting started or, like Yext, are still expanding rapidly after 10 years on the market. Having just returned from an early-stage startup, Kennell brings a unique perspective to his role as a leader at the company. The software tools it takes to grow a business 500’s 2015 list of Fastest Growing Private Companies in America. It was also named one of Forbes’ Most Promising Companies, one of Fortune’s Great Places to Work for the past two years in a row, and grabbed the #212 spot on Inc. In the intervening years, Yext continued to rapidly accelerate its business - the company grew to a team of 400 employees worldwide, managing over half a million business locations for everyone from mom-and-pop small businesses to Fortune 500 retailers and large hotel chains. A few years later, he sold Reschedge to HireVue, a larger recruiting software company, and subsequently returned to Yext as VP of Product Management. His company’s product, Reschedge, helped to streamline the recruiting interview scheduling process by using intelligent coordination across schedules, priorities, and interview sequences. Yet after rising through the company to become a Director of Product Management, Kennell made the decision to start his own company in 2012. He originally joined the company in 2010 as a Software Engineer. Take head of product Jonathan Kennell: this isn’t his first time at Yext. Lerman’s focus on the people behind the business has its benefits - they just keep coming back. As a result, the Yext Location Management Platform is able to streamline the excruciating process of updating every possible listing to just a single click of a button. Yext provides a single, authoritative dashboard to discover, monitor, and control these listings in real-time a across over a hundred sites, including Google, Apple, Bing, Facebook, Yahoo, Yelp, and more. Yet changing opening hours or a location’s address necessitates many dreaded hours of manually scouring the web to find and update every directory listing, and then waiting days, weeks, and sometimes even months for the updates to appear. For companies like Sunglass Hut, which count on their physical stores to drive 95% of sales, keeping location information up-to-date across the far-flung reaches of the Internet is essential. Location data management is a crucial operational concern for all businesses with brick and mortar locations. When Howard Lerman founded Yext in 2006, his goal was simple: “build an impactful, great company with super talented people.” That mission has fueled the company for ten years, from its early days offering lead generation for local businesses, through its pay-per-call technology, which it spun off under the name Felix and sold to IAC, to its present-day status as the leading provider of location data management services to businesses of all sizes worldwide.
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